Another special episode of MC Fireside Chats is set to take place this Wednesday as experts in the campground industry will be discussing the latest news and trends live from the Kampgrounds of America (KOA) Convention & Expo on November 16, 2022 at 2 pm EDT.
Host Brian Searl will be joined by special guest KOA President and CEO Toby O’Rourke in Orlando, Florida.
Other special guests include KOA’s OAK Property Management Senior Director for Marketing and Revenue Management Kimberly Wootteon, Brigham City KOA CEO James Settlemire, JH Consulting Solutions Founder Jeff Hoffman, and Nate Thompson of KCN Campgrounds.
The hosts and guests will be discussing pressing issues and exploring new trends that are facing the campground industry especially as it heads into the new year. It will also provide an opportunity for the panel to talk about some of the things happening at this year’s KOA Convention & Expo including workshops, guest speakers, and special activities.
The 2022 KOA Convention & Expo will be held at the Orange County Convention Center in Orlando, Florida from November 14 through 17.
L'episodio di questa settimana di MC Fireside Chats sarà sponsorizzato da Prenotazioni Firefly, una soluzione di gestione delle prenotazioni basata su cloud progettata specificamente per parcheggi per camper e campeggi che consente a queste aziende di accettare prenotazioni online e automatizzare attività come la raccolta di e-mail e l'invio di conferme con facilità.
Riepilogo episodio del 9 novembre
This week’s glamping episode featured long-time recurring guests Associazione americana di Glamping Fondatore Ruben Martinez e I campi del Michigan Founder and CEO Irene Wood, as they are joined by new regular guests Orologeria Glamping e RV Resort Design Lead Zach Stoltenberg, e Avviso all'aperto di salvia Vice President for Outdoor Hospitality Connor Schwab. The show was broadcast live at the National Association of RV Parks & Campgrounds’ (ARVC) annual Conferenza ed Expo sull'ospitalità all'aperto (OHCE2022).
As the camping season draws to a close and another year ends for the glamping industry, the experts and opinion leaders shared what they learned over the past year facing new challenges and opportunities.
According to Woods, Fields of Michigan tried “moving a few levers,” trying out new strategies to see which stuck for the business, which Woods conceded was a luxury that many campgrounds do not have.
She said they improved the guest experience by being creative with their space, reusing and adjusting their campground to fit the needs and aesthetic sensibilities of their guests.
Through their exploration, she learned that meeting guest expectations while striving to provide a good experience is crucial but difficult and that Fields of Michigan had to adjust their accommodations to improve customer experience.
Woods then brought up how their brand realized having an adults-focused campground brought in more revenue rather than a campground that allowed kids. She said that adults who do not have kids tend to pay for additional amenities and attractions to maximize their experience at the glamping site, while adults with families focus a little less on their own wants and more on keeping their kids happy.
Martinez agreed with Woods’s second point, saying that there’s a point when campground operators ask themselves whether to be family-friendly or not, and what amenities, food and drinks to offer at the campsite to fit this choice.
“As soon as you try to be everything, that’s when you become nothing […] Find what’s perfect for you and stick with it. You can’t always be everything, you have to choose when it becomes hard down the line,” Martinez said.
The show later brought on a special guest from OHCE2022, Maestri delle tende Sales Director Steven Woodburn, who shared his perspective on the Glamping industry and provided a tour of one of their latest tent models.
According to Woodburn, the outdoor hospitality industry has been on the rise, going full throttle post-pandemic.
Woodburn added that older generations tend to go on camping trips with families, but in recent years the demographic has grown to people from different backgrounds and age brackets, who desire to experience nature, and see camping as the perfect way to do so.
On the architecture side of the industry, Stoltenberg noted that they have seen a rise in the number of clients who are first-time campground operators inquiring about how they can continue operating during winter.
Recently, more campgrounds have begun to accommodate guests year round, operating even in colder seasons. Stoltenberg said that consultants can provide owners with solutions on how to make this possible.
Schwab noted that winter camping is something that guests may want to experience, and they would have to come up with solutions for them to accommodate them, even if there aren’t as many potential guests as during the regular camping season.
Martinez said the industry’s growth will always be made by the people looking to set themselves apart from others. Winter camping for instance, is something that would keep campsites open all year compared to seasonal camping and glamping sites would have the infrastructure flexibility to cater to that.
Chi siamo MC Fireside Chats
MC Fireside Chats is uno spettacolo settimanale dedicato al settore dell'ospitalità all'aperto. Lo spettacolo è condotto da Brian Searl, fondatore e CEO di Insider Perks e Modern Campgrounde Cara Csizmadia, coordinatrice dei servizi per i membri del Canadian Camping & RV Council (CCRVC).
Airing live every Wednesday at 2 p.m. (EDT), MC Fireside Chats presenta ospiti del settore del campeggio e dei camper che condividono la loro opinione sullo stato attuale dei settori del campeggio, del glamping e del camper, nonché sulle innovazioni imminenti nei parchi per camper, nei campeggi, nei resort all'aperto, nel glamping e nel settore dei camper.
Per ascoltare le puntate precedenti di MC Fireside Chats, visita: https://moderncampground.com/mc-fireside-chats/